The Wesley hotel, restaurant and conference centre new brand
A full re-brand for, what was, the MIC in Euston, London. The MIC had built up a reputation for good quality accommodation, conference facilities and food at competitive prices. Design Everything were commissioned to create a comprehensive new brand that should appear contemporary but also traditional. It also needed to subtly show its Wesleyen routes.
The Wesley logo and ‘W’ marque shown on light and dark backgrounds.
Extensive brand guidelines.
A brochure helping customers understand the brand transition.
Various applications expressing the brand.