Sheffield Adventure Film Festival
Matt Heason commissioned Design Everything to re-brand Sheffield Adventure Film Festival, affectionately known as ShAFF, back in 2016. We created the blocky ShAFF logo which succeeds by hitting the brief’s three key requirements. It needed to be recognisable, timeless and adaptable. The five blocky characters can be stacked in various configurations from landscape to portrait. They’re also designed to be filled with still images or videos which enables the look-and-feel to vary considerably from year to year.
Some of the banners and posters for the ‘covid cancelled’ 2020 event.
The ShAFF logo featuring five films. Films are, after all, what a film festival is all about! Let ‘em shine!
The folding A3 program is a key piece for ShAFF as it allows festival goers to structure their viewings and maximise their visit.