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ShAFF 2017 promotional material

A subtle evolution of ShAFF was all that was required this year. The brand was devised to be adapable and 'future proof' and this years designs have shown how easy it is to work with. We introduced a new acid green and charcoal colour scheme and, once again, let the images do the talking.

As you'd expect the images we get to work with are spectacular. The films are always inspirational and we always feel 'at home' working on a project that unites our interests of Graphic Design and the world of Outdoor.

Once again, it's been great working with a client as passionate as Matt Heason. He lives these films and frames them in weekend that we'd recommend to everyone.

The trailer sells the festival perfectly. There's a lovely treatment of our logo at the end. Music, sound design and mix by Ben Mason and Ruth Rainey at We Are Audio - Edited by Edward Birch at Salt Street Productions