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A new brand for an innovative engineering company

A U Engineering are a innovative engineering start-up, prototyping and manufacturing advanced machinery for various industries.

They required a brand that felt unique, modern but not frivolous; a logo that looked structured and striking but with a classic feel too. We're really pleased with the logo which sits within, but stands out from, their industry.

'Negative space' typography, structural arrows, a 3d cube, hexagons, even a recycling theme can all be inferred from what is a visually simple marque.