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DesignEverything - Logos & brands - Maxima Fitness logo
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‘logos & brands’

Maxima Fitness logo

“We're delighted with our logo, Paul hit the nail on the head!”

Tasked with creating a brand identity for Maxima Fitness, we designed a memorable logo based on a distinctive typeface and some athletic figures.

The brief was to create something slightly masculine, but not alienate female customers either. Maxima Fitness have had some great feedback from customers who appreciated the subtle branding on their treadmills. 

Some applications of the brand can be seen here.